What I Struggled With My First 2 Years into My Hand Therapy Clinic

Hand Therapy Clinic Challenges & Roadblocks

In this insightful podcast episode, I share and reflect on the challenges I faced two years into running my own  hand therapy clinic. I share my journey of transitioning from a clinical expert to a business owner and the struggles I encountered along the way.

Despite having a strong foundation in hand therapy, I realized that running a clinic required a different set of skills, particularly in marketing and business operations.
https://handtherapysecrets.com/business-skills/

I go over  the initial belief that I only had a marketing problem. I describe the cycle of filling my schedule through marketing efforts but then getting too busy to continue marketing, resulting in inconsistent patient flow. However, I encourntered a more significant issue: the challenge of hiring and managing staff as the clinic grew.

This podcast delves into the solo entrepreneur mindset and the initial tendency to wear all hats in the business, from treating patients to handling marketing. I discuss the need to shift from this mindset and invest in developing business skills to ensure long-term success.

Drawing from personal experiences, I share how hiring the wrong people led to doubts about the viability of my business. I emphasize the importance of investing in oneself, both in terms of learning business skills and seeking coaching.

The turning point for me was discovering the book "The E-Myth," which challenged my assumptions about entrepreneurship. I realized the need to invest not just in clinical skills but also in business education, marketing, and other aspects crucial for sustained growth.

I encourage my fellow occupational therapists and business owners to assess their current struggles and invest in the necessary skills to propel their businesses forward. she shares personal anecdotes, insights, and practical advice for those navigating the challenges of entrepreneurship in the healthcare field.

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