My Marketing Focus in 2024
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[00:00:00] If you're an occupational therapist and you have a business, what are you focusing your self to do in 2024? My goal in 2024 for myself and my OT business is marketing. The only way we can help more people, I think that I find OT is talking about this a lot more than maybe
[00:00:28] I find that we are so focused on we want to help people, we want to help people, but how can we help people when they don't even know about us? So my goal in 2024 is to grow my OT business by marketing. And if you're an OT business, whether you're. Looking to get started. You're one year, two year, three year into it or 10 years into it.
[00:00:57] Like myself, growing [00:01:00] your business requires more eyeballs. It requires more attention and AKA. It requires more marketing efforts, right? So what you want to do is you want to value it. 2023, how much time have you focused on marketing? I myself have focused on it quite a bit, but I've had other focuses as well, which has been in operations and making sure that the clinic is running well, making improvements within my programs and inside hand therapy secrets programs and stuff like that.
[00:01:34] So I've spent a lot of time in it. This year, 2023 but now we're coming to the end of 2023. And I want to talk about your focus in 2024. And I'm just going to share with you my focus in 2024. If you feel like you want to grow your business, you want to get more. Clients, more customers, you want to be [00:02:00] able to hit your revenue goals, your profit margin goals.
[00:02:03] You want to be able to have a business that's going to sustain, right? A business that's going to sustain marketing is going to be the number one thing you focus in 2024. I think. My perspective is that things are going to get harder before they get easier. I don't know if business ever gets easy, but once you get going in it, it does become a little bit easier.
[00:02:29] But with everything that's going on in the world, especially after what this is going to be three years, four years after COVID there's a lot going on in the marketing. There's a lot going on economically in the world, in the United States. And so If we want an opportunity to help more people, I think we're going to have to bring more attention to what occupational therapy is and what occupational therapists do.
[00:02:57] And my marketing efforts never focus [00:03:00] on occupational therapy, right? We, I never focused on occupational therapy. My marketing efforts is going to be about thinking about what my customer, my client wants. It's like for the clinic side my clients are never thinking about occupational therapy.
[00:03:19] They're not like, okay, where is that occupational therapist? Very rarely only the post surgical cases. Are they looking for a certified hand therapist, which, I am and we have at our clinic, but they're never really thinking about that per se. They're looking for someone to help them with. XYZ particular type of problem.
[00:03:44] And so my number one focus in 2024 is going to be focused on getting more and more attention for my clinic and for my online program and therapy secrets. [00:04:00] So in both facets of my business, that's the one thing I'm gonna focus on this year is getting more attention. And it's just because you can't get attention.
[00:04:10] You can't get more customers. You can't get more clients without the attention, without having more eyeballs. Look onto your business and say, Hey. You do that. I need that. Oh, you help people get out of pain. I have pain. I need to get out of pain. So that's going to be my focus this year.
[00:04:28] And I'm just going to share with you a little bit about what I'm doing. Maybe that will help you with what you're doing in terms of what you're going to be focused on in 2024. If marketing is my Biggest focus in 2024. There's a lot of avenues within marketing. So I would encourage you, what aspect of marketing are you going to focus on?
[00:04:51] So for me, I'm going to focus on creating a valuable. Content, right? So I want to spend most of my time thinking [00:05:00] about who needs my services. And then I want to create videos and content specifically for them. So one of the things I've decided to commit myself to saying it on video. So y'all people, can hold me accountable.
[00:05:14] And so I can hold myself accountable for this, but number one, I'm going to make sure that I'm scheduling time to think and plan out my content versus just doing it. So this year and the years before I tend to go on the fly. Oh, that's what I'm thinking. That's what I'm feeling. You guys see it, right?
[00:05:34] I'm actually, my goal is to get more deliberate in 2024 and be more specific about the kind of content that I want to share. So for example I'm committed to growing my YouTube channel for my clinic side and I want to make a commitment to being more thoughtful about the videos that I share and for the different diagnosis or [00:06:00] for the different problems that, people call and come to us with, and I'm going to start to be more deliberate and share those types of things.
[00:06:07] Number two outside of scheduling the time to think and batch out stuff, I'm gonna sit and batch out all the videos. I already do that to a certain extent, but I'm gonna get even better at doing that. So what does batching out mean? Batching out means since I'm Taking the time to write out all the things that I want to create now I'm gonna sit down and all at one time boom I'm gonna create all my videos all at one time and I want to do that because That keeps me focused the minute I do one video I can move it to the next video in the next video in the next video and I'm on a roll Right.
[00:06:44] I'm on a roll. And so when I do that, it allows me to be so much more efficient with what I'm doing. And then it also allows me to be more effective with what I'm doing. Cause I'm doing it all at one time because I'm on a roll. [00:07:00] I communicate better. I. Stay on topic. I am less distracted, like all those things.
[00:07:08] So I'm going to batch out my content. And the reason why I'm doing that is Parkinson's law. So if you've never heard of Parkinson's law, it's not Parkinson's, but it's Parkinson's law and it's a theory, like work expands to fill the time given. So I only give myself two hours to chunk out four videos.
[00:07:29] Then I have to be ready. To create those four videos within those two hours, I'm not going to dilly dally, and I'm not going to be like all over the fucking place, which is sometimes how I am. But I've been really good in this last three months better than, so I'm going to take these good habits and I'm moving them and getting them even better in 2024.
[00:07:51] So I'm sharing it with you because it's working for me and hopefully it can work for you. So I give myself a certain amount of time to create the [00:08:00] ideas, right? To think about who I'm going to talk to and who I'm creating it for, especially in the clinic, I give myself two hours to really think through stuff, to do some research, to, all that good stuff.
[00:08:12] And I give myself two hours to create the videos. Now, last time it took me a little bit longer because I created videos on moving your thoracic spine and that required me to lay down and sit up and stand up. And then like my camera was all like all over the place. So it took me a little bit longer, but in general I can create the parameters.
[00:08:35] Right? Parkinson's law. Create the parameters of when I'm going to do because then I will make sure that I would do it in that amount of time. Because if you give yourself all the time in the world, then you will take all the time in the world. So if you using Parkinson's law, constrict your time, given you're going to be more efficient and more [00:09:00] effective faster.
[00:09:02] So that's why I'm going to work on batching out, like scheduling out time to think and stuff like that. And then. I'm spending a certain amount of time batching out content in a certain way that just makes me more efficient. And then everything that I create essentially goes and gets distributed. So I do have to do some writing.
[00:09:20] I have to do some communicating with my team. So that's number three. I'm looking, I'm working towards, I'm committing to myself. To get better at communicating, I've had my staff tell me like, I'm not such a great communicator. And that's probably true. I'm not going to lie. I run by in truck shit all the time.
[00:09:45] So it's like drive by shooting essentially, but with ideas and shit that I need things done. And I am like a mile a minute. And that is, it's like that. The bias, the curse [00:10:00] of knowledge bias. And so I'm working to better myself because I think if I get better at communicating with my staff about the steps necessary to do things that I need them to do, I will be less frustrated.
[00:10:14] They will be less frustrated with me and That also helps me to be a better storyteller to be a better writer because I want to you know, My goal is to write another book. So yeah, so I'm working to become a better communicator so that I'm not you know I'm not going a hundred mile an hour. I sometimes think that other people know what I know, but again, that's a curse of knowledge and I want to get better at that.
[00:10:44] So let me know if you're an occupational therapist or just, another healthcare provider. Looking to grow your business in 2024. Leave me a comment. I'd love to hear what [00:11:00] your focus is going to be in 2024. And can I help you, do you have specific questions in terms of. What you're focusing on and what you could do.
[00:11:11] I'd love to create more videos just like this that can help you grow your business in 2024. Again, my name is Hoang. I'm an occupational therapist and certified hand therapist. And I, my goal here at hand therapy secrets is to help You grow your clinical skills and your business skills. So you have more choices as an occupational therapist.
[00:11:34] So let me know what you think below. Leave me a comment. If you like more videos like this, and subscribe. And that also can tell me that you find these videos very helpful. And then that I should make more of these types of videos. So let me know down below. Until next time, peace out. I'll talk to you soon.
[00:11:52] Thanks.
